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These reviews were placed using a website for microtasks called [29] [30] [31] A number of other companies offer fake Yelp and Facebook reviews, and one journalist amassed five star reviews for a business that doesn't exist, from social media accounts that have also given overwhelmingly positive reviews to "a chiropractor in Arizona, a hair salon in London, a limo company in North Carolina, a realtor in Texas, and a locksmith in Florida, among other far-flung businesses." [32] According to a 2010 study by Microsoft and Cross-Tab Market Research, 70 percent of companies have rejected candidates based on the candidate's online reputation, but only 7 percent of Americans believe it affects their job search. [33] A survey by found that 1 in 4 hiring managers used search engines to screen candidates.

Pages: 110

ISBN: B004089F4U

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