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All this “effectively and efficiently produces a sustainable differential advantage” (Dibb et al., 2006, p.749). 40 4.4.3 Towards a Listening, Learning Organisation Cravens and Piercy (2009) describe a market-oriented organisation as one which “continuously gathers information about customers, competitors, and markets” (p.4). Develop surveys, quizzes and other engaging content that will generate interest and drive traffic to your page and your product.

Pages: 320

Publisher: Atlantic Publishing Group Inc. (March 1, 2006)

ISBN: 0910627584

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