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Practitioner perspective: Li and Bernoff (2008) suggest that “listening is perhaps the most essential neglected skill in business” (p.93) and champion brand monitoring as “an early warning system” (p.94). He and his wife have given $110 million to the San Diego Symphony (hearkening back to his days as a mediocre musician), another $110 million went to the UCSD to "support the other faculty that are currently doing the teaching," $7 million went to the Salk Institute, and millions more has gone to support the San Diego Food Bank and historic New Bedford.

Pages: 21

Publisher: Thrifty Media (July 5, 2012)


eBay Business Profile

The Book On How To Sell On eBay

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