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The business message needs to be direct and encourage the buyer to “want” the business offering. Niche markets are crucial to the success of many organizations. Do not miss the OECD Bologna process on SME & Entrepreneurship Policies, and more particularly the report « The Impact of the Global Crisis on SMEs and Entrepreneurship Financing and Policy Responses». To the extent that this is the case, profit is the first goal and minimizing harm (not making things better) is the secondary goal.

Pages: 260

Publisher: Entrepreneur Press; 1 edition (August 1, 2008)

ISBN: 1599181894

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Standardizing Your Menu: THE FUNDAMENTALS OF CREATING RESTAURANT CONSISTENCY

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