Download 30 Minutes to Write a Marketing Plan (30 Minutes Series) by John Westwood PDF
By John Westwood
A part of a sequence of pocket courses geared toward permitting the reader to benefit a brand new ability in precisely half-hour, this article provides a pragmatic advisor to the ins-and-outs of learning, getting ready and writing a advertising plan.
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Additional resources for 30 Minutes to Write a Marketing Plan (30 Minutes Series)
It involves personal selling, advertising and sales promotion. But first you need to select the right channels for your product and your business from those available. This is part of the distribution plan. The distribution plan The physical distribution of goods is only one aspect of distribution as defined by marketing planners. Distribution involves: ᔢ Marketing channels ᔢ Physical distribution ᔢ Customer service 32 Distribution, Promotion and Budget Marketing channels Marketing channels are the means by which a company makes contact with its potential customers.
In turn, the channels will determine to some extent the type of sales organisation that you need. A SWOT analysis for the sales organisation should indicate the weaknesses that need to be addressed and the opportunities that you can capitalise on. You should detail your existing sales structure and, if there are changes, the proposed structure for the plan. ). 3 (overleaf) illustrates some of the changes in personnel required when a company restructures its sales force. In the original structure the UK sales manager is running the sales force and distribution.
This ‘margin’ has to be sufficient to cover all the costs and overheads incurred in running the business. Other costs These would include distribution costs, administration and operating expenses such as the cost of running the sales and marketing department, together with advertising and promotional costs. It would also include head office 41 30 Minutes to Write a Marketing Plan salaries, rates, electricity, depreciation and the cost of research and development. Operating profit This is the key figure in the accounts as far as we are concerned.