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By Edward A. Comor
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Extra resources for Communication, Commerce and Power: The Political Economy of America and the Direct Broadcast Satellite, 1960-2000
Specificity is essential both to understand the role of culture in American foreign communication policy and hegemony and for the political task of locating where and how consent is constructed or deconstructed. Existing theories of cultural imperialism afford remarkably little opportunity for such strategic concerns. Given the monolithic nature of the American state and capital writ large, significant opportunities for resistance are present only at the peripheries of capitalism. A united front of Third World countries or a mass movement of a disillusioned First World underclass appear to be the only opponepts to the imperialist tidal wave.
Pp. 82-3. , esp. pp. 68-70. On p. ' Journal of Communication, 29 (1) (Winter 1979) 158--64. Representative examples can be found in Jorg Becker, Goran Hedebro and Leena Paldan (eds) Communication and Domination, Essays in Honor of Herbert I. Schiller (Norwood: Ablex, 1986). A comprehensive critique on the purported effects of cultural imperialism bas been produced by John Tomlinson, Cultural Imperialism, A Critical Introduction (Baltimore: The Johns Hopkins University Press, 1991). , p. 7. ' The former is often used by liberal or non'critical' writers.
It was not until the launch ofthe Sputnik satellite by the Soviet Union in October 1957, however, that American efforts to develop satellites were directed substantially beyond post-1945 work involving long-range weapons systems. 4 As a result of the positive publicity Sputnik generated for Soviet science and engineering, and the fact that this experimental satellite was technologically superior to the NAS/DoD proposal, the international leadership held by US science and thus also its dominant international military position were publicly questioned.