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Download Financial Communications: Information Processing, Media by Shih-Lun Alex Wang (auth.) PDF

Posted On April 11, 2017 at 9:03 pm by / Comments Off on Download Financial Communications: Information Processing, Media by Shih-Lun Alex Wang (auth.) PDF

By Shih-Lun Alex Wang (auth.)

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Additional info for Financial Communications: Information Processing, Media Integration, and Ethical Considerations

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Although not directly related to a financial communication, the author supported the above argument in his research regarding the effects of subjective knowledge on thought generation (Wang 2006). Following the same line of reasoning, disconfirmation may emerge more easily when knowledgeable consumers’ evaluations of financial communications indicate discrepancies due to their counterarguments (Alba and Hutchinson 2000; Chang 2004; Wang 2006; Wang 2009b). In reasoning out the discrepancies, knowledgeable consumers may generate more external-based elaborative thoughts in relation to internal-based elaborative thoughts.

Barber and Odean (2001) examined the gender effect on investment behaviors and biases and found that men traded 45 percent more than women did. Specifically, single men on average traded 67 percent more than single women. In terms of investment biases, men were more subject to the overconfidence bias in trading behaviors than women. Pompian and Longo (2004) created gender-based risk-tolerance scales to examine genders’ susceptibility to the overconfidence and optimism biases. The results indicated that men and women were differentially susceptible to numerous investment biases.

The author observed results related to this situation in some of his studies, although the results were not reported in those studies (Wang 2011b, 2012c). Consumers who are unfamiliar with how to process a financial communication may be confused when exposed to certain types of communications. In contrast, those who have experience of processing financial communications may not encounter such difficulties. Even though consumers with higher levels of subjective financial knowledge may miscomprehend certain messages in a financial communication, they may be able to process the messages and make use of them to make financial decisions.

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