Cultural Studies

Download How to do Media and Cultural Studies by Jane Stokes PDF

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By Jane Stokes

'Crammed with helpful suggestion added in a straight-forward, no nonsense process this article is helping scholars to get off the beginning blocs.... i like to recommend that every one media dissertation scholars commence their venture with it' - Simon Cottle, college of Melbourne

How to do Media and Cultural Studies offers a vital pupil consultant to the method of study and writing. aimed toward any scholar approximately to begin on a longer essay or dissertation it covers the entire key phases - from formulating a study query to writing up.

How to do Media and Cultural Studies:

- Covers either quantitative and qualitative methods

- comprises separate chapters of ways to investigate media and cultural texts, industries and audiences

- Works via a chain of key examples of media and cultural research

- encompasses a record of worthwhile library assets and crucial internet sites

Suitable to be used as a coursebook, this ebook can be used independently by way of scholars. No different e-book offers such an available and functional guide. how you can do Media and Cultural Studies is a vital buy for all media, communique, movie and cultural reports scholars.

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Example text

In any research project, it is important to ensure that you have access to the necessary resources in the planning stage. You should make sure that you can get research copies of any media artefact which constitutes your object of analysis: in other words, if you are writing about the changing representation of women in Quentin Tarantino's films, make sure you have Media and academic resources 39 access to copies of all his films before you finalize the topic. Don't make life more difficult than necessary by embarking on a project to investigate material that you might not be able to lay your hands on.

9 C o n t e n t s of a Project Proposal Started Y o u r research question A definition o f y o u r o b j e c t o f analysis A description o f y o u r p r i m a r y sources A n overview o f the secondary sources you will consult A p r e l i m i n a r y literature review indicating w h e r e your w o r k fits into the field A timescale for y o u r study S a m p l e ' i n s t r u m e n t ' such as questionnaire o r coding sheet W h a t you h o p e t o find B i b l i o g r a p h y and indication o f further reading should have come up with a question for your research project and begun to look into the available literature on the topic.

Where the object of analysis is audiences, the primary source will always be your subjects' responses. If you were interested in people's responses to the controversial campaign for the clothing company French Connection, which used the letters 'fcuk' in their campaign, your object of analysis (and your primary source) would be what your subjects actually say about these advertisements. You might use examples of the ads as prompts in focus groups or interviews, but the advertisements themselves would not comprise primary sources for your research.

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