Download How to Tell Great Business Stories by Nick Morgan PDF
By Nick Morgan
In this short-form ebook, Dr. Nick Morgan tells you ways to faucet the ability of significant storytelling to spice up your enterprise and your profession.
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Additional info for How to Tell Great Business Stories
The values celebrated in these stories are intelligence, quick thinking, the ability to improvise, coolness and poise, and learning. Businesses that are trying to master a new marketplace, or to grow overseas, or to react to new competitive situations in familiar markets are involved in Stranger in a Strange Land stories. Steve Jobs took Apple on such a journey of several years when he rescued the company from the brink of bankruptcy almost a decade ago, taking it to new heights with the iPod, iTunes, the iPhone, and the iPad.
Nick Morgan is one of America’s top communications theorists and coaches. A passionate teacher, he is committed to helping people find clarity in their thinking and ideas – and then delivering them with panache. He has been commissioned by Fortune 50 companies to write for CEOs and presidents. He has coached people to, among other things, give Congressional testimony, appear on the Today show, and make presentations the investment community. He has worked widely with political and educational leaders.
I don’t know why that didn’t worry me too much. I suppose I was blinded by the opportunity to put my academic ideas and ideals into practice. I was installed in the same office, and I spent most of the first day or two looking at the hat rack and wondering how bad it would have to get before I was tempted to go horizontal with it, too. David called me into his office on my third day for my first assignment. Four death-row inmates had escaped from Mecklenburg State Prison and were still at large.