Cultural Studies

Download Is a Blue Whale the Biggest Thing There Is? by Robert E. Wells PDF

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By Robert E. Wells

The blue whale is the largest creature in the world. yet a hole Mount Everest may possibly carry billions of whales! And notwithstanding Mount Everest is big, it really is beautiful small in comparison to the Earth. This publication is an cutting edge exploration of dimension and share.

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5 billion times with each characterized by Viacom as deliberate copyright infringement (Anderson 2007a). NBC and Viacom then together backed Los Angeles newsman Robert Tur, who sued YouTube for letting users post his very well-known video of trucker Reginald Denny being beaten by police during riots in Los Angeles in 1992 (Agence France Press 2007). In the case NBC and Viacom depicted themselves defending the rights of less powerful individuals against Internet giant Google’s vast financial and legal resources.

Traditional media corporations have rapidly re-engineered their businesses as multi-platform ones with integrated online outlets, for the milieu of digital capitalism. Intensifying Internet protocol networks and e-commerce underpin the rise of online platforms. These platforms have either been built from the ground up, or are acquired and then adapted to suit the requirements of the particular media corporation. As we discuss further in Chapter 1, the resulting adaptations by media corporations are called upon by the hegemonic demands of the neoliberalization project in a global marketplace.

Chapter 5 argues that policies for broadband by national governments have assumed centre stage, and are increasingly important elements in twenty-first-century infrastructure projects. The chapter considers how universal service provision must be rethought in twenty-first-century economies where broadband plays a vital economic, social and cultural role. If the Internet is the archetypical example of media convergence, then broadband infrastructures and applications are its preeminent forms. In this context we examine the restructuring of traditional telecommunications by VoIP and the rise to prominence of ‘net neutrality’ debates.

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