Cultural Studies

Download Media Convergence (Issues in Cultural and Media Studies) by Tim Dwyer PDF

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By Tim Dwyer

"With Media Convergence, Tim Dwyer has given us a daring restatement of the political financial system technique for a twenty first century media atmosphere the place conventional silos are collapsing, and the place media clients are more and more engaged with the construction and distribution of media and never easily its consumption.
The publication monitors significant awareness to institutional aspect and comparative research, and is definitely designed to supply a highway map of present and destiny traits for coverage makers and media activists, in addition to scholars and destiny employees within the convergent media space."

Professor Terry Flew, inventive Industries school, Queensland college of expertise, Australia
* How will humans entry electronic media content material sooner or later? * What mixture of television, laptop or cellular equipment could be hired? * Which types of content material becomes typical? speedy alterations in expertise and the media industries have ended in new modes of allotting and eating details and leisure throughout systems and units. it truly is now attainable for newspapers to convey breaking information via electronic mail indicators or RSS feeds, and for audiovisual content material to be learn, listened to or watched at a handy time, usually whereas at the move.
This strategy of 'media convergence', within which new applied sciences are accommodated through present media industries, has broader implications for possession, media practices and rules. Dwyer severely analyses the political, monetary, cultural, social, and technological elements which are shaping those altering media practices.
There are examples of media convergence in daily life all through, together with IPTV, VoIP and Broadband networks. The affects of significant conventional media avid gamers getting into the net house is illustrated utilizing case reports resembling the purchase of the social networking web site MySpace through information company, and copyright matters on Google's YouTube.
This informative source is vital interpreting for media reviews scholars, researchers, and an individual with an curiosity in media industries, coverage and rules.

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Additional info for Media Convergence (Issues in Cultural and Media Studies)

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5 billion times with each characterized by Viacom as deliberate copyright infringement (Anderson 2007a). NBC and Viacom then together backed Los Angeles newsman Robert Tur, who sued YouTube for letting users post his very well-known video of trucker Reginald Denny being beaten by police during riots in Los Angeles in 1992 (Agence France Press 2007). In the case NBC and Viacom depicted themselves defending the rights of less powerful individuals against Internet giant Google’s vast financial and legal resources.

Traditional media corporations have rapidly re-engineered their businesses as multi-platform ones with integrated online outlets, for the milieu of digital capitalism. Intensifying Internet protocol networks and e-commerce underpin the rise of online platforms. These platforms have either been built from the ground up, or are acquired and then adapted to suit the requirements of the particular media corporation. As we discuss further in Chapter 1, the resulting adaptations by media corporations are called upon by the hegemonic demands of the neoliberalization project in a global marketplace.

Chapter 5 argues that policies for broadband by national governments have assumed centre stage, and are increasingly important elements in twenty-first-century infrastructure projects. The chapter considers how universal service provision must be rethought in twenty-first-century economies where broadband plays a vital economic, social and cultural role. If the Internet is the archetypical example of media convergence, then broadband infrastructures and applications are its preeminent forms. In this context we examine the restructuring of traditional telecommunications by VoIP and the rise to prominence of ‘net neutrality’ debates.

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