Download Natural Capitalism: Creating the Next Industrial Revolution by Paul Hawken, Amory Lovins, L. Hunter Lovins PDF

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By Paul Hawken, Amory Lovins, L. Hunter Lovins

"...an bold, visionary, monster book.....the book's achieve is phenonmenal." -- Publisher's Weekly

There are not any extra revered voices within the environmental circulate than Paul Hawken and Amory and Hunter Lovins, real counselors at the course of twenty-first-century enterprise. With thousands of books offered all over the world, they've got set the schedule for rational, ecologically sound commercial development.

In this inspiring publication they outline a fantastic and sustainable type of capitalism in response to a method that notably increases the productiveness of nature's dwindling assets. normal Capitalism exhibits how state of the art companies are expanding their gains, boosting progress, lowering expenses, bettering competitiveness, and restoring the earth via harnessing a brand new layout mentality. The authors provide dozens of examples of companies which are making fourfold or maybe tenfold earnings in potency, from self-heating and self-cooling constructions to 200-miles-per-gallon vehicles, whereas making sure that staff aren't downsized out in their jobs.

This useful blueprint indicates how making assets extra efficient will create the subsequent business revolution.

This publication popularized the now-standard proposal of ordinary capital and direct accounting for atmosphere companies. average Capitalism has been translated into 26 different languages.

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Just the morning-rush-hour $ entry fee cut the number of cars entering the city by  percent and solo trips by  percent, helping traffic move up to  percent faster. 50 Charging more to use roads, tunnels, bridges, or parking areas when they’re most crowded51 is easy with the kinds of electronic passes that already debit drivers’ accounts as they whiz through tollgates in roughly twenty states. Accurate price signals can then be effectively augmented by physical redesign of roadways. Converting existing highway lanes to high-occupancy-vehicle lanes — and thus enabling faster driving — is one of many incentives for moving the same amount of passengers in fewer cars.

36 America leads — for now — both in startup-business dynamism and in all the required technical capabilities to assume leadership in the Hypercar industry. The main obstacles are no longer technical or economic but cultural. As energy analyst Lee Schipper remarked, big automakers start with two major disadvantages, namely that they’re big, and that they’re automakers. Hypercars will more resemble computers with wheels than they do cars with chips. They will be driven more by software than by hardware, and competition will favor not the most efficient steel-stampers but the fastest-learning systems integrators and simplifiers.

When fuel cells are manufactured in very large volumes, they could become extremely cheap — probably less than $ per kilowatt,15 which is about a fifth to a tenth the cost of today’s cheapest power stations. Most automakers assume they need to attain such low costs before fuel cells can compete with internal combustion engines. 16 A sufficient production volume to achieve $ per kilowatt could readily come from using fuel cells first in buildings — a huge market that accounts for two-thirds of America’s electricity use.

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