Download Technology as freedom: the New Deal and the electrical by Ronald C. Tobey PDF
By Ronald C. Tobey
Earlier than 1930, the household marketplace for electric home equipment was once segmented, yet New Deal regulations and courses created a real mass marketplace, reshaping and housing markets and guiding them towards mandated social pursuits. the recent Deal pointed out electric refrigeration as a key know-how to reform household hard work, increase kinfolk wellbeing and fitness, and construct relatives resources. New Deal incentives ended in approximately fifty percentage of name I nationwide Housing Act loans getting used to shop for electrical fridges within the Thirties. New Deal rules finally created the mass commodity tradition of home-owning households that typified the conservative Nineteen Fifties.
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Additional info for Technology as freedom: the New Deal and the electrical modernization of the American home
1. 2. 3. 4. 5. 6. 7. 8. 1. 2. 3. Electrical Consumption, Individual Dwellings, Riverside, 19211950 185 a. , Expansion District 185 Page xiv b. 4162 Rubidoux Avenue, Wood Streets District 185 c. 4. Neighborhood Average Residential Monthly Electrical Consumption, 19211950 187 a. Mile Square 187 b. Old East Side 187 c. South East Side 188 d. North East Side 188 e. Expansion 189 f. Country Club 189 g. Arlington 190 h. Tract 190 i. Groves 191 j. Wood Streets 191 k. 5. 6. Cumulative Proportion Persisting, Country Club + Casa Blanca vs.
A generation later, Americans lived Dodsworth's dream. They owned conveniences that had once been the luxuries of the rich. Some families caravanned through the American space in silver streamlined trailers. Most households caravanned in place, enjoying nature within the screened protection of suburban patios. Americans side-saddled their domestic environment of electric appliances and electronic pleasures everywhere. In 1959, Richard Nixon held up the American standard of electrical living against Nikita Khrushchev in their famous "kitchen debate" over the relative merits of market and command economies.
Electrical operating utilities grew dramatically during the 1920s. The amount of electricity generated by central station utilities rose 228 percent, from 39,519 million kilowatts in 1920 to 90,076 million kilowatts in 1930. Revenues from sales of this electricity grew by 244 percent, from $882 million in 1920 to $2,155 million in 1930. Since the vast majority of ultimate consumers of electricity were households and since domestic consumption of electricity returned a significant percentage of utilities' revenue, observers assumed that utilities as an industry eagerly mass marketed home appliances during the decade to increase domestic consumption of electricity.