Storage Retrieval

Download Using Web Analytics in the Library : A Library Technology by Kate Marek PDF

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By Kate Marek

Libraries are supplying an ever-increasing share in their providers throughout the net, a development that turns out absolute to proceed. on the way to advisor purchases and effectively distribute providers and employees time, it’s crucial that libraries and librarians safely music the use of their web pages and on-line assets. during this factor of Library know-how studies, Kate Marek bargains a pragmatic advisor to net analytics instruments, explaining what librarians want to know to enforce them effectively.Topics comprise: * an outline of net analytics instruments * figuring out facts assortment mechanisms * fitting and configuring Google Analytics * powerful reporting and research * Case experiences of libraries utilizing net analytics

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Customers tend to rely more and more on this feature, and it’s extremely beneficial to know the terms they use within the search box. 3 This information can be very useful for librarians, as we tend to be stuck in our own professional lingo and often don’t realize that ours is not a language clearly understood by our users! And, in general, when we know what our customers are looking for, we can consider that a community wish list, and act accordingly. Segmentation Advanced segmentation allows you to separate out a user group in GA to learn more about their website behavior.

These numbers are growing dramatically and are predicted to continue to grow, and they can help you watch trends among your own users as you plan future site development. • Map Overlay (found under the Visitors menu). • Languages (found under the Visitors menu). • Visitor Trending and Visitor Loyalty (found under the Visitors menu). • Mobile (found under the Visitors menu). • Traffic sources overview, with its various options. • Site Overlay, or In-Page Analytics (found under the Content menu).

You can modify your GATC so that the script simultaneously sends data to the GA servers and also to your own web server log files. 4 To export copies of reports, choose either the Export or Email option in the left-hand corner of the center dashboard screen (figure 18). You can e-mail reports in a variety of formats, including PDF, XML, and CSV. In addition, you can set up regular periodic e-mails of specific reports using the same buttons on the report screen (figure 19). Access to Reports You can add users to your account in order to make GA reports accessible to others in your organization (figure 20).

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